Links
NPD
- point-of-sale tracking and reporting service for product trend
analysis
Baptie
Online/Channel Focus Community - a unique resource for
executives working with the channel
eweek/Channel
Insider - IT channel news, information and analysis
eChannelLine
- daily channel news for Canada & U.S.
CRN
- vital information for VAR's and technology integrators
Varbusiness:
Strategic Insight for Technology Integrators
IT
Reseller Magazine - European IT channel news
Channel Middle East - IT channel
news from the Middle East
Magazine360
- India's widest circulated IT channel fortnightly
ChannelTimes
- India IT channel news
ITChannelVision
- IT channel event bringing IT vendors and major resellers together for
sales meetings. Vendors pay to meet with resellers.
RetailVision
- retail channel event bringing retail vendors and major retailers
together for sales meetings. Vendors pay to meet with
retailers.
Reading
Material
"Marketing as Strategy: Understanding The CEO's Agenda for Driving
Growth and Innovation", Nirmalya Kumar, Harvard Press, 2004.
Excellent chapters on channel strategy.
"Managing Business Relationships", David Ford, et al., John Wiley and
Sons, Ltd., 2003. Definitive outline of the business network
approach to channel development and management.
"Transforming Your Go-To-Market Strategy: The Three Disciplines Of
Channel Management", V. Kasturi Rangan, Harvard Press, 2006.
Proposes channel stewardship role that "can shape an
effective, constantly evolving, and mutually beneficial channel
strategy." For a company that wants to lead the business
network.
"The Convergence Process between Business Network Approach, Inter
Organizational Information Systems
(IOSs) and ICT in Small Service Firms", Stefano Denicolai
and Alberto Francesconi, Faculty of Economics, Pavia State University,
27100 Pavia - ITALY. Case study of business
network
effectiveness.
CLICK HERE.